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August 18, 2026

An ‘influencer' degree? Colleges bet on content creator major as critics question its value

  • Arizona State University has launched a new bachelor's degree in content creation, sparking considerable interest and scrutiny.
    • By KAITLYN HUAMANI
    AP Technology Writer

    iStock image
    Many professional content creators work on media production, audience retention strategies, brand partnerships and business relationships associated with their online presence.

    Arizona State University has launched a new bachelor's degree in content creation. The new major has sparked considerable interest and scrutiny. The program includes courses in traditional communication and media studies, along with skills-based classes in podcasting, studio production and on-camera presence. Critics question the legitimacy and value of such a degree. However, similar programs exist at other universities, reflecting a growing recognition of content creation as a viable career path. Experts note that while the creator economy is booming, most individual influencers don't see a huge payoff. Proponents of these programs argue they teach transferable skills and can give students a leg up in an increasingly digital world.


     
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