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November 8, 2023
BECU, the country's fourth-largest credit union, appointed Jason Rudman as executive vice president and chief member and digital experience officer. In his role, Rudman will oversee BECU's member journey across all channels, including its Neighborhood Financial Centers, Contact Centers, ATMs and digital, working to deliver a cohesive experience across all member touchpoints. He will also lead marketing and communications. Rudman joins BECU with more than 20 years of financial services experience, including senior roles at USAA, KeyBank and American Express. Most recently, he served as chief customer officer at Finance of America, where he led the strategy and teams focused on digital experience, marketing, brand, product development, and strategic transformation. He earned his bachelor of arts degree from Middlesex University of London and an MBA from Baylor University.