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October 27, 2023
Teton Ridge, an omnichannel company comprised of a portfolio of brands focused on multiple facets of the American West, named Deirdre Lester as its chief executive officer. Previously, Lester was the chief executive officer of Outsider, a lifestyle and media company that celebrates the American outdoors. She joined Outsider from Barstools Sports where she served as chief revenue officer. Before joining Barstool Sports, Lester held senior leadership positions at Major League Baseball, ESPN and Yahoo! Sports. In 2016, she was named one of Forbes' 25 Most Powerful Women in Sports. Investors in Teton Ridge include Thomas Tull, Guggenheim Partners, Jim Breyer and the Lee Bass Family Office. Earlier this month, it was announced that Jillian Share, formerly president of production at eOne, had been named president of Teton Ridge Entertainment, a division of Teton Ridge. Teton Ridge's portfolio of brands is comprised of Western-focused properties in the sports, media, entertainment, lifestyle, and equine spaces. The company's primary office is in Tetonia, Idaho.