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March 24, 2023

Steller

Steller announced it has acquired Travel Mindset, a travel-focused influencer marketing company. This addition will allow Steller to expand its offerings in the influencer marketing field. Travel Mindset has been connecting influencers and brands in the travel space since 2012. The agency offers a full suite of services ranging from editorial, video and social media to event and campaign management. Its client base includes Fairmont Hotels, Celebrity Cruises, Under Armour and several state and national tourism boards. As part of the acquisition, Harley Schachter, founder and CEO of Travel Mindset will join Steller as the company's first chief revenue officer. Steller also added Rik van der Kooi to the company's board of directors. van der Kooi recently spent 11 years as the corporate vice president of Microsoft advertising, where he led the company's global advertising business. Steller, founded in 2014 and headquartered in Kirkland, is a travel discovery platform that guides travelers from inspiration to planning and booking. Pete Bryant, is Steller's CEO. Travel Mindset was founded in 2012 and is headquartered in Chicago.




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