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March 20, 2023

How to fight the 'pink tax'

  • Women often pay more for goods and services, but it doesn't have to be that way.
  • By KIMBERLY PALMER
    NerdWallet

    iStock image
    By opting for gender-neutral personal care products, consumers can sometimes avoid what’s been dubbed the “pink tax” — when products and services aimed at women cost more than their counterparts aimed at men.

    Trae Bodge, a shopping expert who lives in the New York City area, sees higher prices for products and services marketed to women everywhere: Socks, razors, shampoo and apparel are a few of the product types aimed at women that tend to cost more.


     
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