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March 17, 2023

Going beyond ‘green,' activism new standard in ski industry

  • As climate change threatens to put much of the ski industry out of business over the next several decades, resorts are beginning to embrace a role as climate activists.
    Associated Press

    Image from iStockPhoto
    While many resorts are focused on reducing their own emissions, others are going much further, leveraging their influence to shift public opinion and pass legislation.

    ASPEN, Colorado — Snow falls thick as skiers shed their gear and duck into the Sundeck Restaurant, one of the first certified energy efficient buildings in the U.S. – this one at 11,200 feet (3,413 meters) above sea level atop Aspen Mountain in Colorado. Skiers in brightly colored helmets jockey for a spot at the bar, their bodies warmed by thick, insulated walls and highly efficient condensing boilers.

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